For the first time in its history, Louis Vuitton is appearing on television and cinema screens with a compelling 90-second film, directed by Bruno Aveillan, that breaks new ground for a luxury brand.
It thus complements Louis Vuitton’s current high-profile press & web campaign featuring personalities like Mikhail Gorbachev and Catherine Deneuve, who were chosen to embody the idea of travel as a personal journey. However, the film’s treatment of the concept is entirely different, with no star faces and no instantly identifiable settings. Instead, to a haunting guitar theme by Gustavo Santaolalla, who composed Oscar-winning scores for the movies Babel and Brokeback Mountain, the camera roves almost dreamily over landscapes and faces.
